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Exploring The Adv/Touring Sector

Seems like once every decade, Americans get the bug for big adventure bikes. But with the seeming exception of clannish KLR650 riders and BMW GS Gelände/Straße (German for off-road/road) riders, the dual-sport sector remained a slight blip on the MIC Retail Sales Report radar… Until now!

Venturing into New and Exciting Markets

Most motorcyclists are, by nature, adventurers; otherwise, they’d probably stick to their caged vehicles.