Connect with us

Electrification and 5G in Powersports: Don't Get Left Behind

On-Demand Webinar:

Original air date: June 30th, 2021

Featured Products
Ladies Majestic Jacket

Ladies Majestic Jacket

Joe Rocket’s Ladies Majestic Jacket has a sleek modern styling, lighter, stronger, & faster. Made with full free air mesh…

Tips For Selling Riding Jackets

Tips For Selling Riding Jackets

Today’s riding jackets can do it all with many different materials, from leather to textile, and come in styles geared…

Ladies Velocity 3.0 Glove

Ladies Velocity 3.0 Glove

The Ladies Velocity 3.0 glove from Joe Rocket is made with a utility-grade span/poly chassis with reinforced knuckles and fingers.…

Project X Series

Project X and Bronco ATV & UTV Components

Project X Episode II: The Suspension

In this episode of Project X, Josh tears into the suspension of our tired old Sportsman 800. He will show how to correctly install new struts and rear shocks as well as some tips for making the job easier the first time. After the suspension is installed, time to do...

Project X – Episode I

In our multi-episode series, video editor and garage guru, Josh Troche, takes a weathered Polaris Sportsman 800 and brings it back to life with new parts provided by Bronco ATV & UTV. We will be replacing everything from tie-rod ends to pistons and cylinders and show you how it is...

Weekly Product Video Spotlight


Michelin’s New Scorcher Adventure Tire Line Expanding Aug. 1

Michelin will begin distributing its new Scorcher Adventure tire line to all current powersports distributors starting Aug. 1, 2021. Adventure riders will soon have access to the new tire line co-developed and co-branded with Harley-Davidson for the new Harley-Davidson Pan America motorcycle. “Our custom-designed Scorcher Adventure tire gives riders added confidence and...

Tips For Selling Riding Jackets

Today’s riding jackets can do it all with many different materials, from leather to textile, and come in styles geared for cruisers, sport touring, racing and adventure riding. The following are some general tips for stocking and selling riding jackets: Sell the correct gear for the application. You’re not going...

Gunfighter Saddle for2021 Yamaha MT-09

Corbin has been delivering a quality product constructed of the finest materials for over fifty years! The company’s Gunfighter saddle for the MT-09 is a perfect example of this combination of form and function. Upfront the seating area has been ergonomically designed to distribute body weight over a greater area....


KTM Announces Support for Amateur National Motocross Championship at Loretta Lynn’s

KTM North America, Inc. has thrown its support behind KTM racers at the 40th Annual AMA Amateur National Motocross Championship held at Loretta Lynn Ranch. In addition to offering over $85,000 in KTM Contingency, KTM will have its Amateur Motocross Trackside Support Crew on-site to provide assistance to all KTM riders...

Find It Now GPS Continues Sponsorship of WMT/SCMR2021

Find It Now GPS announced that it will again be part of the Women’s Motorcycle Tours as an official Suffragists Centennial Motorcycle Ride (SCMR2021) sponsor. “My reason for supporting the SCMR2021 is simple; I think what Alisa Clickenger and Women’s Motorcycle Tours is doing by encouraging women riders is important...

Cinnamon Kernes Named VP of Market Expansion for MIC

Powersports leaders named industry veteran Cinnamon Kernes as vice president of market expansion as the Motorcycle Industry Council (MIC) builds momentum to get more riders riding more. Kernes will lead and develop this new multifaceted program, “Ride With Us.” “I couldn’t be more excited to lead our industry’s market expansion...

Motorcycle & Powersports News