700Credit LLC, a provider of credit reports, compliance solutions and soft pull products to the automotive industry, has announced an integration alliance with the AutoAPR Approve platform, a proprietary engagement tool that increases website lead conversions for automotive, Harley-Davidson, powersports, RV and marine dealerships across the nation. AutoAPR has integrated 700 Credit’s soft-pull prequalification API, enabling consumers to be prequalified at the top of the sales funnel without requiring a social security number (SSN) or date of birth (DoB).

This integration provides consumers instant pre-approval and their credit score range, and dealers receive a full credit file, FICO score and summary of all open vehicle loans, including current monthly payments, current auto loan interest rates, remaining balance/payoff amount and months remaining on auto loans.

“With the new integration, dealers can make smarter and immediate credit decisions as soon as the lead comes in from the AutoAPR platform,” said Ken Hill, managing director of 700Credit. “Dealers have excellent visibility into the consumer’s FICO Score, credit report and equity position of the consumer’s trade-in, allowing them to provide a valid financing quote without the need for SSN or DOB, allowing for a shorter and more efficient sales cycle.”

“Providing our dealers with critical customer data has gone a step further with the integration of 700Credit’s soft-pull technology,” said AutoAPR CEO Dan Mayer. “In addition, the customer experience within AutoAPR’s solutions has been enhanced by reducing transaction time and increasing transparency.” 

To learn more about this partnership and integration, visit www.700credit.com/autoapr