360fly, Inc., maker of the single-lens camera that captures stitchless 360-degree video, has announced a partnership with the Isle of Man TT Races that will bring immersive 360-degree video and mobile virtual reality content to race fans around the world. As the official 360-degree camera of Isle of Man TT, 360fly will utilize its latest 4K camera technology to live stream 360 content via the Livit platform and distribute playback content through Isle of Man TT’s social media channels.

Fans unable to physically attend the exhilarating event will be able to experience the race like never before – in immersive 4K video and mobile virtual reality. Content from the race paddock, rider pressroom, VIP hospitality and grandstand activation area, as well as on-bike footage from competing riders will be available on YouTube (Isle of Man TT and 360fly) and Facebook (Isle of Man TT and 360fly). Additionally, 360fly will be live streaming from the race paddock and rider pressroom. Fans can download the free Livit Now mobile app on iOS or Android and follow @360fly.

“Isle of Man TT is an incredible event that the vast majority of race fans are unable to attend due to its secluded location,” said Peter Adderton, 360fly CEO. “The ability to not only track rider perspectives, but also pan in 360-degrees across the Island’s breathtaking terrain, will bring an entirely new dimension to how fans experience this unparalleled racing event.”

Virtual reality and immersive video have never been more top of mind, thanks to string of recent announcements by major media companies such as Facebook and YouTube, VR purveyors such as Oculus Rift, and consumer-friendly 360-degree mobile VR cameras such as 360fly. The overall category can be broken down into two distinct areas: professional-grade, 3D VR and consumer-level 360-degree 2D video (aka “mobile virtual reality”).

For more information: www.360fly.com