2021
POWERSPORTS
INDUSTRY
PROFILE
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Business
OEMs
COVID-19
Sales
Service
For the past nine years, MPN has surveyed a representative sample of dealers to find answers to key questions about your businesses, covering topics that range from shop operations, staffing and supply to online presence, marketing strategies and industry concerns. A big thanks to all who completed the survey this year. Our goal is to provide you with some insight to plan ahead. If you feel we have missed an item of interest to the industry or your business, please email [email protected]. Survey methodology is 95% C.I. at 7% margin of error.
Business
What is the primary type of business operated from this location?
If you sell new vehicles, are you a franchised dealer?
0
%
Yes
0
%
No
What percentage of your pre-owned inventory comes from:
0
%
Auction
0
%
Trade-in
TOP 5 most sold/serviced items at your location?
TOP 5 most sold/serviced items at your location?
1. Motorcycles
2. Parts/Accessories/Apparel Retail Products
3. All-terrain vehicles
4. Scooters
5. SxS vehicles
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TOP 5 current major business concerns?
TOP 5 current major business concerns?
1. Competition from Internet-only retailer
2. Supply issues/fill rates
3. Getting/keeping qualified employees
4. Cost of business insurance
5. Cost of wages/benefits
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How did your location promote and advertise itself in 2020?
How did your location promote and advertise itself in 2020?
1. Word-of-mouth
2. Social media
(Facebook, YouTube, etc.)
3. Website
4. Google/Search Engine Marketing
5. Direct mail
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Are you the sole owner or partner of your dealership?
0
%
Sole
0
%
Partner
0
%
Neither
How difficult is it for you to find qualified employees?
- 57% Very difficult
- 33% Somewhat difficult
- 6% Not very difficult
- 5% Not at all difficult
OEMs
How many OEMs do you offer?
One
34%
Two
14%
Three
13%
Four
8%
More than four brands
31%
TOP 10 brands offered
TOP 10 brands offered
1. Honda
2. Yamaha
3. Polaris
4. Harley-Davidson
5. Suzuki
6. Kawasaki
7. SSR
8. CF Moto
9. BRP
10. KYMCO
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Do you sell electric vehicles?
- 78% No
- 22% Yes
Do you intend to sell electric vehicles within the next five years?
0
%
Yes
0
%
No
0
%
Not sure
COVID-19
How has the COVID-19 pandemic affected your staffing in 2020?
How has the pandemic affected vehicle sales?
0
%
Decreased vehicle sales
0
%
Vehicle sales stayed the same
0
%
Increased vehicle sales
Does your business offer e-commerce?
transactions made over the internet
- 52% Yes
- 42% No
How has the COVID-19 pandemic affected online sales volume in 2020?
- 8% Decrease in online sales
- 38% No change
- 54% Increase in online sales
As a result of the COVID-19 pandemic, did you meet your goals/sales expectations for 2020?
- 28% Did not meet our goals
- 30% We met our goals
- 42% We over-exceded our goals
Sales
What was your total gross sales volume for 2020?
0
%
Up to $199,999
0
%
$200,000 to $299,999
0
%
$300,000 to $399,999
0
%
$400,000 to $499,999
0
%
$500,000 to $599,999
0
%
$600,000 to $699,999
0
%
$700,000 to $1 million
0
%
$1 million to $4.9 million
0
%
$5 million to $9.9 million
0
%
$10 million or more
In terms of unit sales volume and dollar sales, how did 2019 compare to 2020?
- Lower than 2019
- The same as 2019
- Higher than 2019
What percentage of your customers are in these age categories?
32%
Over 50 years old
38%
35 to 50 years old
20%
25-34 years old
10%
16-24 years old
What percentage of your customers are female?
20.5%
Service
For 2019 compared to 2020, did your service sales volume:
- 52% Increase
- 27% Stay the same
- 21% Decrease
TOP 5 sources where service techs receive training
Top 5 sources where service techs receive training
1. Vehicle manufacturer course
2. In-house mentorship apprentice programs
3. Internet resources
4. Local trade/vocational school
5. Parts manufacturer
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