fbpx

December Wholesale Pricing in Review

Average Wholesale Pricing (AWP) improved overall in December. Prices rose for all street categories other than sport bikes over the prior 3-month average.

2015 ended with mixed results

NPA_MarketReportDecember2016[dropcap]A[/dropcap]verage Wholesale Pricing (AWP) improved overall in December. Prices rose for all street categories other than sport bikes over the prior 3-month average. In the off-road categories, MX bikes were stable, ATVs were down and side-by-sides rose. When compared to prior year’s AWP values, all street categories remained lower and all off-road categories were higher. As has been the case for much of 2015, this is due primarily to the model mix and older average age of vehicles sold. Auction interest and activity was strong in December, suggesting seasonal trends are on track for a healthy spring season.

When compared to NADA Clean Wholesale values, wholesale pricing trends remained generally in-line with seasonal averages, although they remained at slightly lower levels than prior years due to product mix. Regarding product mix, the overall mix by product category in Q4 ended up very similar to Q3, with domestic cruiser volume as the dominant category followed by sport bikes, metric cruisers, ATVs and other off-road products. The potential for domestic cruiser dealers to be influenced by OEM incentives now appears to be unlikely.

Overall, wholesale volume in December fell from the prior month and trended slightly below prior year averages due to the timing of the holiday season in 2015.
MSRP for 2015 models ended up mixed this year – average MSRP for domestic cruisers and MX bikes was flat to down from 2014, average MSRP for metric cruisers declined significantly, and average MSRP for sport bikes and side-by-sides increased, especially side-by-sides as more expensive models were introduced to the market. All MSRP averages are for units actually sold through the auction, so the average is driven by product mix and reflects what consumers have actually purchased and traded in or given up during the repossession process.

All data provided by National Powersport Auctions. For more information, please visit www.npauctions.com or call (888) 292-5339

You May Also Like

Why Adventure Motorcycles Have Surged in Popularity

The wide range of riding and customization options makes these bikes a fit for a vast array of riders.

adventure motorcycle, rider

With powersport valuations and sales returning to their pre-pandemic numbers and consumers tightening their purse strings in a troubled economy, it makes sense that if riders are going to splurge on bike purchases, they are going to look for the best bang for their bucks. However, many riders enjoy more than one type of riding, whether that’s street cruising, off-roading, touring or racing. Buying separate bikes suited to each of these categories gets pricey.

Confidence Is Crucial During Sales Negotiations

It has always seemed to me that PDI, freight, and documentation charges are one of those things that should be non-negotiable.

customer, motorcycle, negotiation, dealer, salesman, dealership, confidence
Apparel Pro: The Jeans You Should Be Wearing

Wearing just any old pair of jeans isn’t going to cut it when you go riding.

biker, motorcyclist, rider, jeans, pants
Are UTVs Replacing ATVs?

UTVs’ recent surge in popularity has sparked concerns about the future of ATVs.

Suzuki KingQuad
5 Tips for Technical Mentoring

You have to prepare your business before tackling mentorship.

mentor, mentoring, technicians, workers

Other Posts

Making Motorcycle and Powersport Insurance Rider-Centric

For too long, motorcycle and powersport insurance has been an afterthought. It’s time to change that.

motorcycle, rider
Apparel Pro: Casual Riding Boots vs. Adventure/Touring Boots

The boot you wear depends on the length of the ride.

casual riding boot, motorcycle boot
Q&A: Snowmobiles 101

What are the different types of snowmobiles and some popular upgrades?

snowmobile, rider, snow, mountain
ATV and UTV Suspension Deep-Dive

Understanding the suspension system of your four-wheeled, off-road vehicle can go a long way in maintaining and improving your ride.