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MPN Power Players

1-on-1 with Chera Gibb of Arrowhead Engineered Products

Gibb updates us on what’s happening with Arrowhead’s brands.

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MPN’s Jacqui Van Ham recently caught up with Chera Gibb, senior vice president of marketing North America for Arrowhead Engineered Products, which owns All Balls Racing Group and Western Power Sports, in addition to operating in outdoor power equipment, agriculture, heavy-duty trucks and powersports segments. The two discuss a number of things happening within the powersports industry today as well as what’s going on behind the walls of Arrowhead’s powersports businesses.

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