Yamalube, a lubricant brand of Yamaha Motor Corporation, U.S.A., celebrates 50 years of Performance in a Bottle in 2017 and with that brings an historical marketing effort as well as a custom YZ250F Motocross motorcycle to be given away at the end of the 2017 Monster Energy AMA Supercross season in October.
“In the mid-1960s Yamaha realized the growing motorcycle market needed a high quality oil that enhanced reliability, dependability, and durability because “off-the-shelf” automotive oils simply didn’t live up to Yamaha’s standards. After engineering and testing hundreds of combinations we developed a blend that in 1967 became the Yamalube brand that possessed superior quality, reliability and dependability as it does today. We still embrace the uncompromising commitment to quality and performance.” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A.
Launching February 1, Yamalube Memories, a website driven and populated by our owner’s pictures while on their Yamahas and using Yamalube will go live showing their love for Yamaha and Yamalube. Our owners upload their pictures and write a caption and have a chance to be shown on the site throughout 2017.
As part of the yearlong celebration, Yamalube teamed up with Star Racing to build a custom Yamalube/GYTR YZ250F that is on display at each stop of the 2017 Monster Energy AMA Supercross season where spectators can register for a chance to win a YZ250F (or other prize*) through the Yamalube 50th Anniversary Sweepstakes and a case of Yamalube oil through the Yamalube Performance in a Bottle 50th Anniversary Sweepstakes.
“Our commitment to Yamalube through our dealers is also a top priority, reinforced product education, retail displays, and promotions will be seen throughout our dealer network.” said Pittman.
Subject to official rules, entry details and additional information located at https://www.shopyamaha.com/yamalubebikegiveaway
For more information: www.yamalube.com.
