Yamaha Watercraft Mobile Apps Awarded Top Marine Marketing Recognition

Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., announced that it received the Neptune award for Best Mobile Application from the Marine Marketers of America (MMA). MMA’s annual Neptune awards are presented at the Miami International Boat Show Industry Breakfast in recognition of marketing excellence in the marine industry.

Yamaha’s free mobile applications for iPhone, iPad, Android smartphones and Android tablets allow consumers to access product information and rich media content on all of Yamaha’s 2015 Boat and WaveRunner products through an intuitive, device specific experience. The apps have been downloaded by tens of thousands of consumers interested in learning more about Yamaha products, while also being used by sales staff at Yamaha Watercraft dealerships to present product information, photos, and videos as well as to stay abreast of the latest promo offers.

“Our mobile apps continue to attract interest from consumers and dealers alike, and we’ve met that growing demand with new experiences tabs, new competitive comparison data, more videos and even more product information,” said Andrew Cullen, Yamaha’s digital marketing and communications manager. “These apps have become an important element to our new media market strategy aimed at connecting the Yamaha brand and our products through all of the new platforms and devices customers use to consume information today and in the years to come.”

“We’re thrilled with the win and appreciate the recognition in such a difficult category. Our long standing partnership with Yamaha Watercraft has been a source of truly soulful work from our team,” said Naushad Huda, Co-Founder and Creative Director at XTOPOLY, Yamaha’s digital agency in the design and development of the mobile apps.

Formed in 2007, Marine Marketers of America is the exclusive, leading association of marketing professionals who specialize in publicizing, promoting, showing, advertising and selling the products, services and causes of the boating industry.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.