Yamaha Partners with Panasonic on Joint Marketing and ECommerce Initiatives

Yamaha Customer Support Group, a division of Yamaha Motor Corporation, U.S.A., and Panasonic Consumer Electronics Company have announced a two-year, multi-faceted marketing and ecommerce partnership that will integrate Panasonic Adventure’s line of action cameras with Yamaha’s line of powersports products.

The relationship, which was announced during Yamaha’s launch of its all-new YXZ1000R makes Panasonic the “Exclusive Imaging Partner and Action Camera of Yamaha Motor Corporation, U.S.A.’s Customer Support Group, Watercraft Group, and Outdoors Group.” In turn, Yamaha is the “Exclusive Powersports Partner to Panasonic Consumer Electronics Corporation in the U.S.”

The multi-year relationship also includes the development of Panasonic and Yamaha ecommerce sales collaborations across a range of product lines. Panasonic and Yamaha Customer Support Group will also explore the co-development of adventure products specific to Yamaha powersports products.

“Panasonic and Yamaha are intrinsically aligned with a deep heritage in providing superior quality and technology with a shared passion to create emotional experiences for our customers,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “It made perfect sense to collaborate and capture all our customers adventures.”

At the launch of the new Yamaha YXZ1000R, all attendees were outfitted with Panasonic’s new A1 Wearable HD Action Camera to capture their rides in the new Yamaha Side-by-Side from their own unique P.O.V. perspective. Panasonic’s A500 Wearable 4K Action Cameras were also mounted to the vehicles to capture various perspectives during demo rides.

“This collaboration is a perfect fit for us both and we are very excited at the possibilities that working with a like-minded innovator like Yamaha will create,” said Julie Bauer, President of Panasonic Consumer Electronics Company and CMO of Panasonic Corporation of North America. “Our cutting-edge Panasonic Adventure wearable camcorders paired with Yamaha’s exciting range of powersports vehicles create the ultimate experience for adventure seeking consumers who want to create unique content and share their outdoor adventures.”

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.