WPS Announces Agreement to Distribute Alpinestars Motocross

WPS (Western Power Sports, Inc.) has announced that it recently reached an agreement with Alpinestars for distribution of motocross and off-road riding products in the United States.

Effective from November 2016, WPS will begin to distribute Alpinestars’ offroad and adventure boots, neck supports, knee braces, knee/shin/elbow guards, chest protectors and roost guards, protective undergarments, moto socks and a limited line of MX casualwear from its six regional warehouses strategically located throughout the United States.

Ride Day at WPS headquarters in Boise, Idaho.

To kick off the new agreement, the WPS management team and sales rep force, along with staff from Alpinestars, took part in a ride day Oct. 28 at the WPS test track located on-site at the company’s headquarters in Boise, Idaho. The ride day enabled WPS sales reps and staff to use Alpinestars products in a real-world track-day scenario before attending product training the next day in downtown Boise. Alpinestars athletes Andrew Short, Justin Barcia, and Eli Tomac were on hand to support the event and talk shop with the WPS team.

Alpinestars has been an innovator of performance protection in motocross racing products since 1963. Alpinestars pioneering boots caught the attention of motocross legend Roger Decoster who became one of the company’s first international athletes and a brand ambassador ever since.

Alpinestars has evolved into a globally recognized brand through its focus on continuous introduction of cutting-edge product technology, which has helped countless world champions past and present to achieve their goals and devoted customers enjoy their riding every day.

“We couldn’t be more proud to put together this new partnership with Alpinestars,” said Craig Shoemaker, WPS President and CEO. “With their long and storied history of producing premium products, as well as their passion and support of all things motorsports, we are honored to be the newest Alpinestars distributor. This brand fits perfectly into our long-term goal to offer our dealers the best product, service, and delivery in the powersports industry.”

Gabriele Mazzarolo, Alpinestars President and CEO, says that distribution is essential to its customers. “We are happy to announce the start of the cooperation with WPS; enlarging our distribution across the US market.”

He continued: “Alpinestars has always been, at its core, a product innovation company. From the very beginning, with the first protective motocross boot to the current Tech 10, knee braces and advanced body protection for off-road riding, including the first fully independent airbag for motorcycle road riding and the most lightweight fireproof material for Formula 1, as just a few examples, we have always concentrated on developing the most advanced products for our Athletes to win Championships and our audience to enjoy their activities in motorsports.”

Alpinestars products will begin shipping to WPS dealers through WPS’ six regional warehouses beginning in November. For information, visit www.wps-inc.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.