Vanderhall Motor Works Announces New Vice President of Sales and Operations

Vanderhall Motor Works announced the appointment of Jeff Whaley to the newly created position of Vice President of Sales and Operations. Whaley brings more than 30 years of experience in automotive and powersports sales and dealership management to the Utah manufacturer of three-wheeled autocycles.

“This past summer, I met with Jeff to discuss dealer-offered warranty options for Vanderhall,” said Vanderhall Founder/CEO Steve Hall. “I quickly realized that he was the perfect person to expand our domestic dealer base and, more importantly, lead our international sales efforts.”

Whaley’s career began at a Pontiac dealership in 1984. He eventually became a partner in a different General Motors dealership in Georgia and ultimately sold his interest in that business to become principal owner in a powersports dealership.

“I’m a life-long motorcycle enthusiast, and it was a dream to have a motorcycle store,” Whaley said. “We brought our auto experience to the powersport arena, and in doing so became the largest-volume Victory motorcycle dealer in the country.”

Whaley sat on several dealer council boards through the years and learned the manufacture wholesale side of the business.
Thereafter, Whaley served as National Business Director at Tomberlin, a manufacturer of street-legal golf carts. More recently, he was COO of Petty’s Garage, Richard Petty’s speed shop and bespoke vehicle-customizing business, prior to starting his own dealer-services consulting company.

“I look forward to helping Vanderhall add more bricks to its already solid foundation,” Whaley said. “We are going to expand our footprint in the three-wheel market. Unlike our competitors, we only build one core product: autocycles. Vanderhall will lead the charge in this market – domestically in the immediate future and ultimately internationally.”

Link: Vanderhall Motor Works

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.