USA Today Features Motorcycle Industry Council's Snapshot Infographic for Ride To Work Day

MIC received mainstream media coverage as USA Today featured a Ride To Work Day infographic on the front of the Life section June 19, as motorcyclists everywhere commuted to their jobs, saving fuel and parking spaces while enjoying the trip. It was 26th annual Ride To Work Day, with motorcycle and scooter clubs across the country encouraging riders to commute on two wheels.

USA Today’s Snapshot infographic featured a silhouette of a geared-up rider with a cityscape in the background, above some promising data from the Motorcycle Industry Council Owner Survey: “56% of Generation Y riders use their motorcycles as a primary means of transportation.” This is the third USA Today infographic that was published with assistance from the MIC communications team.

Featured on front page of USA Today’s Life section, June 19, 2017

“When I used to work at USA Today, which was about 50 miles from my house, I would ride in any chance I got,” said Andria Yu, director of communications for the Motorcycle Industry Council. “My motorcycle would average 55, sometimes 60 miles per gallon, which was a huge fuel savings to me. Not only did it save me a lot money, since I made the 100-mile round-trip commute five times a week, it also made my commute a lot of fun. Motorcyclists also had reserved parking areas at a prime location in the garage. Plus, motorcycle riders were allowed to use the HOV express lanes in Northern Virginia for free.”

This major mainstream media placement is especially significant to the MIC as the industry association is actively promoting motorcycles as transportation and seeking new generations of riders.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.