Tucker Rocky/Biker’s Choice recently announced the addition of Lowell Anderson as director of brands. Anderson comes to the company with an extensive background in the powersports industry.
“I’m very excited to be part of the Tucker Rock/Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that is both profitable and desirable to our customers.”
Anderson previously worked as director of brands with J&P Cycles, responsible for the assortment, design and development of products for their private label brands, making him the perfect fit for his new role at Tucker Rocky/Biker’s Choice. He also led their merchandising team as well as assisted with the company’s creative marketing and branding efforts.
Prior to his position with J&P Cycles, Anderson worked as a senior manager for KTM North America, helping to create the KTM Hard Equipment product line. He also worked for Cycra Racing as the director of brands, creating their accessory line and an inventory management system.
Anderson is a motorcycle enthusiast who has raced both road bikes and dirt bikes. He continues to race dirt bikes as well as building metric bobbers in his spare time.