Tucker Rocky recently announced the formation of a new Information Technology and Process Excellence Group. “Leveraging technology and data for competitive advantage while meeting the needs of our customers and vendors will drive growth and success,” said Eric Cagle, president of Tucker Rocky/Biker’s Choice.

Troy Rochat has joined Tucker Rocky as a vice president and will lead this strategic organization. Troy brings more than 25 years of experience in distribution operations and information technologies. In addition, Troy has led the successful implementation of several large-scale ERP solutions in areas of manufacturing, material logistics and planning, distribution and warehousing.

In addition, Kenan Ikels will lead the newly formed Marketing Services Group and assume the title of vice president of sales and marketing. This group will not only be responsible for “traditional marketing products,” according to the company, but will also create new channels and products for marketing support materials designed to help powersports dealers expand and grow their business.

“This year we celebrate the 50th anniversary of Tucker Rocky,” said Cagle.  “We are very excited about the new organizational structure and the additions to the Tucker team. These changes, along with other recent leadership additions, form the foundation for our growth over the next 50 years.”