fbpx

Triumph Motorcycles Launches ‘Voices’ TV Ad Campaign

Triumph Motorcycles America is airing national television commercials as part of its global “For The Ride” brand slogan positioning. The 30- and 60-second spots dubbed “Voices” reaffirm and remind the audience of the classic nostalgia, timelessness and pure riding spirit the Triumph brand evokes.

Screen Shot 2015-04-23 at 1.28.47 PM
Triumph Motorcycles America is airing national television commercials as part of its global “For The Ride” brand slogan positioning. The 30- and 60-second spots dubbed “Voices” reaffirm and remind the audience of the classic nostalgia, timelessness and pure riding spirit the Triumph brand evokes.
“For The Ride” and the current accompanying television, print and digital campaign surrounding the “Voices” spots, convey a universal motorcycling truth – the farther you ride, the softer the everyday voices and noises in your head become; the more miles logged, the freer you become from the daily grind. This truth connects to a wide audience of motorcycle enthusiasts and non-motorcyclists and is as relevant today as it will be in 25 years.
“Triumph’s last television campaign was in 2013, and we’re excited to be back on national networks connecting with a wide audience of riders and non-riders alike,” said Matt Sheahan, Chief Operating Officer for Triumph Motorcycles America. “Triumph is an iconic brand with a unique voice, and that spirit, character and soul are captured in the creative of this campaign.”
The “Voices” commercial begins in the streets of Los Angeles, and closes on an open, expansive salt flats, signifying the historical ties of the Bonneville motorcycle to the Bonneville Salt Flats in Utah where the bike earned its namesake. The 60-second spot is currently available for viewing on YouTube at https://youtu.be/bd_Dbqxs1yU.
For more information: http://www.TriumphMotorcycles.com>.

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon

Other Posts

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024