Triumph Bonneville Bobber Eclipses Retail Launch Record

Fresh of the announcement of an all-time retail sales record in 2016, Triumph Motorcycles America has announced that the Bonneville Bobber is the most successful new model launch in Triumph’s history with more customers taking delivery of the Bobber in the first 30 days than any previous motorcycle.

2017 has seen Triumph add five new models to the Bonneville family, including the T100, T100 Black, Street Scrambler, Street Cup and Bobber, as well as revealing an exhilarating, new Street Triple. Through the success of the entire model lineup, Triumph has closed out the first quarter with a 15% increase of customer sales compared to the same time period in 2016.

These accomplishments come on the heels of a continent wide tour, dubbed the Bonneville Bobber Brutal Beauty Tour. This included over 50 stops through the Unites States and Canada, giving consumers a first look at Triumph’s new model lineup.

“This is a great start to what is sure to be another retail record year for Triumph dealers in North America,” said Matt Sheahan, COO of Triumph Motorcycles America. “It’s been great giving fans a first look at these motorcycles during the Bonneville Bobber Brutal Beauty Tour and we’re excited to see that customers are as enthusiastic of our new motorcycles as we are. I’m one of a few Triumph employees that already bought a Bobber and I can’t wait to get home and ride it!”

For more information: www.TriumphMotorcycles.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.