Todd Lentz Promoted to Senior Vice President of EVS Sports

EVS Sports, a manufacturer of motocross and street bike protective gear, has promoted Todd Lentz from his position as Global Director of Sales & Marketing to Senior Vice President.

Lentz has worked at EVS for more than 18 years, joining the company as one of the first four employees. Throughout the first few years, Lentz handled a variety of duties including marketing, sales and rider support, all in an effort to help EVS grow into the brand it has become today. In Lentz’ new role, he will oversee business development of all corporate entities including EVS Sports, LIFT Aviation, LIFT Safety, Guardmor and Westek.

Kevin Hinyub, co-owner of EVS Sports, said, “This promotion has been earned over years of dedication and hard work. We look forward to Todd’s continued leadership as we point the EVS and LIFT brands toward future opportunities.”

Lentz said, “I couldn’t be more excited and honored to have the opportunity to grow as Senior Vice President with industry leading companies such as EVS Sports, LIFT Aviation, LIFT Safety, Guardmor and Westek. We have exciting times ahead of us with new brands, new products and new opportunities in an ever changing marketplace. Leadership is the ability to continually translate a vision into a reality and without our whole team, none of this becomes possible.”

For more information on EVS Sports, visit www.evs-sports.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.