TCX Boots recently announce that Michael “Tex” Mawby has been hired as director of sales and marketing. Mawby served previously as the brand’s director of business development. News of the appointment was confirmed by Marco Poloni, TCX vice president of sales and marketing and head of R&D. In his new position, Mawby will report directly to Poloni and continue to serve as the North American liaison to TCX company headquarters in Montebelluna, Italy.
“I am grateful for this new opportunity to expand my role with TCX and eager to take this brand to another level,” said Mawby. “There are a lot of positive changes on the horizon for TCX including a new product line, new team members and new ways of doing business. I don’t think that the future has ever looked brighter!”
Prior to joining TCX in early 2016, Mawby was president of Gerbing Motorsport after a multi-year management role with REV’IT! Sport. For many years he has been an avid motorcyclist and amateur road racer with four national AMA, WERA and USCRA road racing titles to his credit. In his spare time Tex enjoys buying and restoring vintage motorcycles.
“Since joining us early last season, Tex has proven to be a true asset for TCX. His always positive spirit, hard work ethic and dedication made his new appointment an easy decision for me,” said Poloni.