Passing the Torch at Valley Cycle Center
James Myers’ father made it clear that passing the torch at Valley Cycle Center, a Virginia-based powersports dealership, would not be like a monarchy — no simple handing over of the scepter and crown when the time came. James and his brother were going to have to earn it. Find out how James has led
Are UTVs Replacing ATVs?
UTVs’ recent surge in popularity has sparked concerns about the future of ATVs.
A Tale of Two Dealerships – Inside Hillview Motorsports
Owner and General Manager Tom Schimizzi aims to build lasting relationships with the dealership’s partners and employees while serving the powersports community.
The New Kayo Electric ATV Lineup: EA70 and EA110
Electric ATVs engineered for thrilling adventures.
ATV and UTV Suspension Deep-Dive
Understanding the suspension system of your four-wheeled, off-road vehicle can go a long way in maintaining and improving your ride.
Suzuki’s 2024 KingQuad 400 and QuadSport Z90 Youth ATVs
Suzuki’s 2024 sport utility and youth ATV lineup has been announced.
Honda Announces Return of Small-Displacement ATV Models
In a new-model announcement today, American Honda confirmed that its three smallest ATV models will return for the 2024 model year, and that they’ll be offered in vibrant new colors. The common ingredient for the three models—the FourTrax Recon multipurpose ATV, as well as the TRX250X and TRX90X sport ATVs—is that they’re small but capable,
Growing Pains Are Good Pains – Inside L&D Race Tech
The dealership specializes in off-road and enduro vehicles.
Pony Motorsports Group Acquires New Superstore Location
The new facility is almost three times the size of the previous location, providing more space for a larger inventory of motorcycles, ATVs, SxSs, and more.
Gates Launches New G-Force WorkHorse CVT Belt for Off-Road Vehicles
G-Force WorkHorse belts bring material science innovation to fields, farms and trails.
A Look Inside Yamaha Motor
Yamaha has been, for most of its existence, the second largest motorcycle manufacturer in the world, and sometimes the largest. In fact, so far in 2023, Yamaha sales are on record pace.
Polaris Off Road 2024 Lineup
Highlights include the return of Polaris Sportsman 570 and XP 1000 Hunt editions, along with a host of aesthetic and performance upgrades across the lineup.
