Shell Launches New Ducati Branded Oil

For nearly two decades, Ducati and Shell have been partners in the arena of world- class motorcycle racing. Now, that partnership has reached a new level with the unveiling of Shell Advance Ducati 10W-50 motorcycle oil. Developed during thousands of miles of track racing, Shell Advance Ducati 10W-50 will arrive on retail shelves in select markets this year.

The new oil is fully-synthetic and has been designed specifically for motorcycles, offering improved performance where car oil cannot. Knowing that motorcycles deliver incredibly high power output compared to automobiles, Shell and Ducati have engineered the 15W-50 formula to excel in the high-pressure environment of motorcycle powertrains.

“Ducati is a leader in performance with a history of success on the track,” said Jason Chinnock, Chief Executive Officer of Ducati North America. “One of the key elements that our teams depend on is the research and development from Shell who rigorously tests the oil we use. With the release of Shell Advance Ducati 10W-50, the knowledge we’ve acquired from our Shell partnership in racing, is now available to every rider whether it be track or street.”

Some of the integral ways in which the 15W-50 will protect Ducati engines include reducing friction to increase power, as well as the formulation of unique properties to supply 71 percent better protection at high temperatures than leading competitors, in complement to added fuel economy compared to premium mineral oils.

Shell and Ducati recently announced an extension of their agreement for a further three year for first-fill of every Ducati motorcycle to leave its factory in Bologna.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.