AMA Motorcycle Hall of Famer Scot Harden has launched his Plus 1 initiative, an effort to encourage motorcyclists to become evangelists for the lifestyle.
Harden, a motorcycle industry consultant, has outlined several simple actions motorcyclists can take to help non-riders better understand the appeal of the motorcycling, whether for recreation, competition or transportation. Harden outlines his concept in an article for the American Motorcyclist magazine.
You can read the complete story here: www.americanmotorcyclist.com/Home/News-Story/advocating-for-motorcyclings-future.