Schuberth Unveils Rebrand and Launches New Website

Schuberth has a new look. The German-based helmet manufacturer has partnered with Hamburg-based agency Jung von Matt to develop a new corporate identity. With a revised brand logo, new fonts and a focus on the color orange, the rebrand coincides with the launch of Schuberth's new 2016 helmets and graphics.

“We are extremely excited to present our new Corporate Identity to our customers,” said Mike Talarico, Schuberth North America Marketing and PR Manager. “It’s much more than new colors and logs, it’s a paradigm shift in the way we do business. The new identity puts the focus squarely where it belongs: on our customers and the experiences they enjoy while using our helmets.”

The new corporate identity begins with a transition from the traditional Schuberth blue to a new, vibrant orange. The iconic Schuberth logo has been updated to reflect this change, and new fonts have been developed to ensure that a modern and uniform look and feel is found in all Schuberth materials moving forward.

The Schuberth website has also been redesigned to reflect the new corporate identity. Along with the updates to the company colors, logos and fonts, the new website features a modern and responsive design to accommodate worldwide visitors across all devices.

For more information: www.schuberth.com/us.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.