The 2017 Laughlin River run was the epicenter for riders from around the globe April 26th-29th. With an estimated crowd of 400,000 bikers coming in to celebrate the 35th anniversary of the largest motorcycle Rally in the West, River Run was the ideal backdrop to roll out Royal Riding’s revamped gel seat pads and new ownership.
“We wanted to speak directly to the riders and their passengers, seat of the pants perspective, and what we learned is that it can be a pain in the butt to ride to Laughlin,” says Royal Riding’s new owner Rod Derifield. “One woman passenger issued an ultimatum at the Royal Riding display at the Colorado Belle: ‘divorce me, buy me a plane ticket home or get me a pad for the ride back!’ Suffice to say, her ride back home was much better than her trip to Laughlin.”
The goal is to allow people to ride farther with less pain. “There is a true science to eliminating vibration, maintaining circulation and improving ventilation… this is not just a seat pad,” explains Derifield. “Gel is a superior medium for reducing those elements that make riding uncomfortable… it is also cheaper than a divorce or a plane flight from the middle of a ride,” he laughs.
As a way to re-engage riders with the brand, there were several specials at the Laughlin River Run launch, including free swag bags and rain covers with the purchase of a Royal Riding gel seat pad. There was also a drawing for a free pad and the deserving winner was Debbie Hayes. After suffering chronic back pain for years, she wasn’t going to attend the 35th Anniversary of the River Run. Friends convinced her to come, but she was suffering. “So glad we were able to help Debbie get back in the saddle. Thanks to everyone that stopped by the booth in Laughlin.”
For more information: https://royalriding.com/
