fbpx

ROXOR Unveils New Vehicle, OEM Accessories at AIMExpo

The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra's unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.

ROXOR by Mahindra Automotive North America is a fully customizable, off-road only, turbo-diesel vehicle designed to handle the toughest of jobs and most rugged terrain. The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra’s unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.

ROXOR vehicles come as a base model with a standard steel body, boxed steel frame, turbo-diesel 4-cylinder engine, automotive-style five-speed manual transmission, big wheels, tires and brakes as well as a towing capacity of 3,490 pounds. The ROXOR is fully capable of navigating off-road terrain with ease and is completely customizable.

At AIMExpo 2018, ROXOR released an accessory line for the Mahindra off-road vehicles.

Many products in the accessory line have been developed in partnership with several key American-based aftermarket manufacturers, including the hard and soft bikini tops made by Bestop, a Warn winch, KC Hi-Lites light bar, Kolpin rearview and side mirrors, Kolpin grab handles and BF Goodrich or Goodyear tires. Each product can be added to the vehicle with ease, allowing drivers to select what accessories best fit their application.

Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, soft enclosure, heater, differential locks as well as a manual locking hub kit enabling owners to flat tow the vehicle. Every ROXOR receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area.

“Due to the versatility of the ROXOR, we created a comprehensive accessory line enabling hunters, ranchers, campers and more to create the vehicle they need and want. Every driver needs something different from their ROXOR, and we are giving them the options they want to customize it for their application,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “We’re also able to offer more than 400 different colors and custom wraps to give the ROXOR owner tremendous choice.”

Additional accessories are under development, including a snow plow and cabin enclosure, at the company’s Auburn Hills, Michigan facility.

The United States currently has 300 dealers and the company has just begun entering Canada with new dealers as well. All are prepared to help ROXOR customers select the best ROXOR model and accessories whatever applications they’re planning to use the vehicle for.

Link: ROXOR, Mahindra

You May Also Like

Grand Prize Presented for ‘Embrace the Pursuit’ Sweepstakes

Ohio resident Nichole Straub won the Pioneer 1000-5.

Nichole Straub in her Honda Pioneer 1000-5

During a recent informal ceremony, American Honda celebrated the successful conclusion of the "Embrace the Pursuit" Sweepstakes by presenting Ohio resident Nichole Straub with a Pioneer 1000-5 multipurpose side-by-side. Honda collaborated with top industry partners TrueTimber and Jack Link's on the sweepstakes, which supported TrueTimber's new Tekari apparel line. From over 970,000 sweepstakes entrants, Straub was selected at random as the Grand Prize winner, securing the flagship Pioneer 1000-5 featuring the new Atera camo pattern (exclusive to Honda powersports products) as well as a $500 TrueTimber gift certificate and a Jack Link's Ultimate Prize Pack, including jerky, gear and apparel.

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails
Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024

Other Posts

New Colorways and Accessories for Ryvid Anthem, Plus New Financing Options

The Anthem is now available in six colors, boasts a range of new accessories and has new finance plans.

Ryvid Anthem
Bitubo High Performance XZE Monoshock for H-D Softail Models

The XZE features a remote hydraulic preload adjuster option that lets you easily set up the spring for your weight and riding style.

XZE Monoshock
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon