Rever Announces Dunlop as Title Sponsor of America’s Ultimate Long-Distance Rider Challenge

Rever has announced that Dunlop Motorcycle Tires has signed on as the title sponsor of the America’s Ultimate Long-Distance Rider Challenge for the remainder of 2017.

The 2016 edition of this mileage-based Challenge was a success with more than 3.7 million miles recorded on 41,582 rides by Rever users. It was one of Rever’s most popular Challenges, and opened the door to secure a fantastic partner like Dunlop for 2017.

“The riders competing in the Dunlop America’s Ultimate Long-Distance Rider Challenge put in some serious miles, which means they burn through a lot of tires,” said Justin Bradshaw, Rever’s president and co-founder. “Dunlop is the perfect partner to help motivate these riders to get out there and ride. The top-three participants in last year’s AULDRC recorded an amazing combined 208,160 miles and all had Dunlop tires mounted on their motorcycles.”

Challenge Description
Dunlop wants to see how much you really like sitting in the saddle. Do you log 50,000, 75,000 miles or more annually? Or ever dreamed of doing so? Have your kids moved off to college? Is your significant other sick of you sitting around the house? Did your dog move on to greener pastures? Sounds like you need to get out and ride until the sun don’t shine. Yeah, we know, riding long distances burns up tires and gas. And while we can’t help you with the latter, how would you like the chance to win Dunlop tires and merchandise along the way? Or perhaps, even win the grand prize package from Dunlop of three sets of tires of your choice. Your mission is simple—ride more than you ever have in 2017 and see how you stack up against some seriously well-worn backsides.

Prizes
Participants in the 2017 Dunlop America’s Ultimate Long-Distance Rider Challenge with the most miles recorded each month for the remainder of 2017, have a chance to win a set of Dunlop tires in our monthly giveaway. Participants must be legal U.S. residents,18 years old and not have won the monthly prize in a previous month. Grand Prize: At the end of 2017, the rider with the most miles recorded (who meets the eligibility requirements) will be awarded three (3) sets of Dunlop tires, while the runner up will receive two (2) sets, and the second-runner up one (1) set. The tire models included in the promotion are: Sportmax Roadsmart III, Trailsmart, Elite 4, and American Elite. Visit rever.co for complete rules and eligibility requirements.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.