First Quarter Results

Last month we sent out a survey to a random sample of readers to help gauge the performance of manufacturers for the first three months of the year. We wanted to know whether a recent USA Today article that stated sales were up was in fact true. Below are the unvarnished results.

A recent USA Today report says unit sales are up this year, is this true in your dealership?
Yes: 58%             No: 42%

Comments:
-Yes, dirt products are up for us.
-About the same as last year.
-I believe it is about average for this time
of year, with spring right around the corner.

Which OEM has been the best seller this spring?
Polaris:          18%
Honda:          10%
Yamaha:        10%
BRP:                9%
Can Am:         7%
Harley:           7%
Kawasaki:       4%
BMW:              3%
Suzuki:           3%
None:             7%
Other:          16%
(Aprilia, Arctic Cat, KTM, Moto Guzzi, Vespa, Victory, Zero Motorcycles)

What makes them your top performing OEM (price, financing, new model)?
Price:               20%
New Model:     18%
Brand:             12%
Financing:       11%
Model:             7%
Rebates:          5%
Quality:           4%
Performance:   3%
Warranty:         3%
Incentives:       3%
Selection:         2%
Other:             11%
(Different Features, Market Share, People, Programs, Service, Style, Supply/Demand, Value)