Nominees Announced for Diversity Volume Leadership Awards

The National Association of Minority Automobile Dealers (NAMAD) and IHS Markit, a source for vehicle and consumer insights and registration information, have partnered to once again present the industry’s only ceremony of its kind pertaining to multicultural vehicle buyers.

More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive and motorcycle brands. Select automotive and motorcycle manufacturers have been nominated by category and the award winners will be announced during the 3rd annual Diversity Volume Leadership Awards.

Top Ethnic Cruiser/Touring Bike:
– Harley-Davidson FLHXS,
– Indian Motorcycle Co. SCOUT,
– Can-Am Spyder Roadster

Top Ethnic Sport Bike:
– Kawasaki EX300,
– Honda GROM,
– Polaris Slingshot

The invitation-only Diversity Volume Leadership Awards, reception and dinner will take place during the North American International Auto Show on Sunday, January 14, 2018, 5p.m., at Cobo Center in Detroit.

The NAMAD/IHS Markit Awards are presented annually to brands that have the highest new vehicle registrations with multicultural consumers. 2017 model year registration data from IHS Markit is used to identify market leaders and the awards are based on analysis of personal new vehicle registrations (Oct. 2016 – Sept. 2017).

Of the top industry honors presented to automotive/motorcycle manufacturers, nominees for DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women, LGBT, and millennial consumers.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.