National Powersport Auctions welcomes a seasoned marketing manager to the team. Previously in charge of strategic and event marketing programs for various lifestyle, apparel, health and fitness brands, Jaclyn Mayer joins NPA just in time to hit the ground running at AIMExpo.
“Dealers may not know her yet, but her impact at NPA has already been felt across the country,” says NPA Vice President of Marketing Ryan Keefe. “Jaclyn brings a fresh perspective to the motorcycle industry and years of a proven track record. We are lucky to have her on the NPA team.”
Prior to joining NPA, Mayer was on a production team for ComicCon, specifically working with the title sponsor NBC on their interactive consumer experience.
Mayer got her start in marketing operations as the Program Manager for PowerBar where she oversaw and executed a large-scale promotional campaign targeting 500 endurance races across the country. She is also big into the cycling scene having been the Event Manager for the infamous Belgian Waffle Ride in San Diego. The race boasts 217 kilometers of suffering over grinding roads and dirt trails, fraught with arduous climbs and choking dust.
A graduate of the University of Illinois at Urbana-Champaign, Mayer says she is looking forward to the new challenges and opportunities offered by the powersports industry.
“During business school, my dad taught me how to ride a motorcycle… I even eventually got my license. This new path with NPA reminds me of that adventurous time and getting out of my comfort zone in a big way,” Mayer said.
Meet Mayer and learn more about the latest auction facility in Madison, the CDK/NPA partnership and what’s coming next from NPA at booth No. 2255 at AIMExpo on Oct. 11-14, at the Mandalay Bay Convention Center in Las Vegas.
