The deal covers use of the company’s extensive range of products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all motorcycles bearing the brand’s name. In addition, many decades of competition experience from the lubricant experts will benefit carefully selected partners through an all-encompassing racing collaboration in the Motul-sponsored FIM World Superbike Championship.
Giovanni Castiglioni, MV Agusta – President & CEO, spoke warmly of the newly agreed association: “I do not consider this a simple business partnership with a leading brand in the lubricants industry, but a tribute to the fundamental ingredient in the process of manufacturing our motorbikes; a completely handmade process in which every gear is assembled entirely by hand. I am delighted that this Ingredient has finally found its place of prominence with our new agreement.”
Marco Baraldi, Motul Italy – General Manager, added: “We are delighted to announce this new partnership. High quality and performance are common denominators between our two companies and we also share a real passion for racing. We have no doubt that this partnership will very quickly bear fruit both on track and through our distribution network.”
MV Agusta’s production facilities in Varese will use products from Motul Group’s industrial lubricants division, MotulTech. These high technology lubricants are developed and manufactured specifically for the lubrication of industrial equipment as well as for the machining and transformation of metals.
The agreement with MV Agusta will include the supply of Industrial maintenance lubricants such as hydraulic, gear and slideway oils and greases. The metal working operations will benefit from soluble fluids supply; parts cleaning and protection solutions finally complete MotulTech’s supply.
The goal is to offer MV Agusta a comprehensive solution of top tier products for the entire production process, reflecting its “Casted, Drilled, Filled” concept.