MTA Distributing has announced the addition of Shoei Helmets full line of premium helmets to its growing catalog of powersports products. Shoei Helmets is one of the most storied brands in powersports. The company was founded in 1959 and has headquarters in Japan. Shoei prides itself on building premium quality helmets with advanced technologies.
“The addition of another U.S. distributor will open up new opportunities for Shoei to expand,” said Mr. Kenichiro Ishida, president of SHOEI CO., LTD. Japan. “We cannot rely on our superior helmets to sell themselves. We must also align ourselves with key distribution channels to ensure that our premium helmets are represented to the appropriate level throughout the U.S. We look forward to this new partnership with MTA and believe their sales force will represent Shoei well.”
Greg Blackwell, MTA’s president, was equally enthusiastic about adding Shoei Helmets to the MTA lineup. “This has to be one of the proudest moments in MTA’s history,” said Blackwell. “We have been working very hard to add quality brands to our portfolio and Shoei has to be the ‘Crown Jewel.’ The MTA dealers are the real winners here and we look forward to being able to fulfill their Shoei needs along with our other fine products.”
For more information about the 2018 Shoei lineup, visit www.mtadistributing.com.
