MotoLink Wins 2018 MIC Gas Tank Competition at AIMExpo

MotoLink LLC, a wireless connectivity technology provider for powersports industry, announced that it has won the 2018 Gas Tank Competition set up by Motorcycle Industry Council for new and innovative startups in the powersports industry.

During the AIMExpo 2018 in Las Vegas, NV, the finalists presented their business plans to the panel of influential industry business leaders who judged them on monetary growth potential, overall strategic plan, scalability, innovation, impact and viability, among other criteria. The world’s first connectivity platform for powersports, MotoLink, showed the potential of transforming the industry by unlocking valuable diagnostic and riding data, generating new revenue streams and cutting operational costs, bringing home the win.

“Congratulations to Alex Leonov and the entire MotoLink team for winning the Motorcycle Industry Council’s 2018 Gas Tank Competition. We’re proud to support the growth and success of emerging powersports businesses through our Gas Tank Competition and all four of the presenting companies were impressive,” said Tim Buche, MIC president and CEO. “The passion and vision Leonov and his team have for expanding powersports vehicle connectivity is really compelling and earned them a first-place finish. We can’t wait to see what’s next for MotoLink.”

MotoLink is the world’s first connectivity platform for powersports vehicles that allows harvesting and monetization of sensor and geolocation data that the vehicles generate every day. The MotoLink platform delivers all the necessary hardware and software components to quickly bring secure connectivity to powersports vehicles and tap into valuable diagnostic and riding data. The MotoLink platform easily integrates with motorcycles, ATVs, scooters, snowmobiles, PWC and other powersports vehicles, whether already on the road, brand new or yet to be developed.

“We are honored to receive this prestigious award from the powersports industry’s leading association,” said Alex Leonov, founder and managing director of MotoLink LLC. “Our goal was to empower vehicle manufacturers, dealerships, insurance companies and other market players to generate additional revenue, cut operational costs, while also improving safety, customer satisfaction and overall riding enjoyment by unlocking valuable vehicle data and enabling a critical link to the end user. This award is a very important milestone for us and a confirmation that we are on the right track with our MotoLink connectivity platform.”

Modular and scalable, the MotoLink platform can be implemented fully or partially, as a co-branded or white-labelled solution, or custom-built based on exact requirements, all licensed to suit. MotoLink enables clients to introduce connectivity to their powersports vehicles on-time and on-budget. MotoLink engineering services, encompassing the entire range of product development and testing, will help bring a client-specific solution to the market quickly and ahead of the competition.

Link: MotoLink

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.