MotoAmerica Names Dainese and AGV as Official Safety Partners
MotoAmerica has announced that it has signed an agreement with Dainese and AGV that will see the premium motorcycle apparel brands serving as Official Safety Partners and Supporting Partners of the 2016 MotoAmerica AMA/FIM North American Road Race Series.
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MotoAmerica has announced that it has signed an agreement with Dainese and AGV that will see the premium motorcycle apparel brands serving as Official Safety Partners and Supporting Partners of the 2016 MotoAmerica AMA/FIM North American Road Race Series. As a component of the agreement, Dainese and AGV will serve as members of a newly formed Safety Council with the objective of maximizing the safety of motorcycle racers both on and off track.
In addition to placing trackside branding at every round and participating with MotoAmerica in an advertising campaign, Dainese and AGV will have pop-up stores at a number of MotoAmerica rounds, including Circuit of The Americas in Austin, Texas (April 8-10); Road America in Elkhart Lake, Wisconsin (June 3-5); Barber Motorsports Park in Birmingham, Alabama (June 10-12); and Mazda Raceway Laguna Seca in Monterey, California (July 8-10).
Dainese and AGV are also expanding their sports marketing program with MotoAmerica and plan to have a rider-support representative on hand at all rounds to handle the apparel needs of sponsored racers.
“It’s good to see Dainese and AGV supporting MotoAmerica again this year,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Making our sport as safe as it can be is vital to all of us and having Dainese and AGV on board with us as a safety partner shows their commitment to both our riders and our series.”
“Dainese and AGV partnered with MotoAmerica in their first year, and I’m very pleased to expand our relationship for 2016,” said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America. “We fully support their commitment to growing road racing from the grassroots up, and we see the series as an effective vehicle for continuing to grow our brands in North America.”
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
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The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.
Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.