LCC Powersports in Liberty, Missouri, is celebrating its golden anniversary – the family-owned and -operated dealership has been spreading its love of motorcycling in the Kansas City area for 50 years.
In 1968, the face of Liberty was forever changed when its first motorcycle dealership opened its doors as Liberty Cycle Center selling Norton motorcycles. Norton was followed by Moto-Guzzi, Ducati motorcycles and in 1969 Suzuki motorcycles. In 1991, LCC Powersports purchased Liberty Kawasaki, then Yamaha in 2001 and KTM in 2015.
LCC Powersports has provided bikes, riding gear, training courses, parts, service, clothing and accessories, community service, and, most importantly, camaraderie to the community and motorcycle enthusiasts.
“We are reminded daily of why we do what we do here at LCC Powersports – we have the best customers, the best employees and the most fun a group of like-hearted people can have,” says Jeff Heishman, owner of LCC Powersports. “We are looking forward to the next 50 years of continuing to provide great powersports products and the best customer service available in the Kansas City market.”
Community service has been a long-time staple at LCC Powersports. In 1997, Heishman started Janey’s Ride in memory of his mother. Over the years this ride has raised hundreds of thousands of dollars for great charities like the Dream Factory, American Lung Association, Immacolata Manor and Life Unlimited. This year Janey’s Ride is raising funds to help benefit the Veterans Community Project, known for their tiny houses for veterans.
In celebration of 50 years in business, LCC Powersports will be hosting a 50th Anniversary Celebration on May 5 from 9:30 a.m. to 3:30 p.m. with prize drawings every hour including $50 gift cards, Adam Cianciarulo-autographed goggles and a grand prize of a Yamaha generator. There will also be food, drinks and a vendor display from 10 a.m. to 2 p.m.
For more information about LCC Powersports and its 50th anniversary, visit www.lccpowersports.com.
