fbpx

MIC Names Corey Meyerson as New Membership Advisor

Corey Meyerson, former director of partnerships at MX Sports Pro Racing, has joined the Motorcycle Industry Council as Membership Advisor.

Corey Meyerson, former director of partnerships at MX Sports Pro Racing, has joined the Motorcycle Industry Council as Membership Advisor.

Meyerson worked with the Lucas Oil Pro Motocross Series more than seven years, developing strong relationships with sponsors, vendors, media and others across the industry.

“Corey will give our membership division a boost of new energy,” said Tim Buche, MIC president and CEO. “The rapport she built with aftermarket and trade businesses will not only help the MIC recruit and retain members, it will help foster a common purpose and beneficial relationships among all our members. Her experience developing events and marketing strategies will further help the association as she works with various committees within the MIC and with the MIC’s trade show, AIMExpo.”

At MX Sports Pro Racing, Meyerson oversaw NBC Sports coverage of the Lucas Oil Pro Motocross Championship Series. Her responsibilities included evaluating weekly race programming, and managing events, sponsorships and experiential marketing initiatives. Meyerson also worked on series merchandising and managed team relationships with vendors.

Before joining MX Sports Pro Racing, Meyerson was manager of motocross for NBC Sports Group and an associate producer and, prior to that, she worked at ESPN as a production assistant in the X Games.

“I see tremendous potential for membership growth at the MIC, making this such a thrilling time to join the association,” Meyerson said. “I’m eager to start on ideas I have for programs that could help recruit new members and that would excite existing members. I know I can help the MIC build dynamic and successful relationships within the industry that will benefit all.”

Meyerson, a graduate of Chapman University in Orange, CA, will remain in Knoxville, TN, for the time being. The location allows for easier travel to many member offices in central and eastern regions of the U.S.

Link: MIC

You May Also Like

AIMExpo Education: Disruptive Thinking Videos Now Available Online

Didn’t make it to AIMExpo? Missed an education session? Now you can view them online!

Disruptive Thinking Education Session videos

If you weren't able to make it to all the sessions you had hoped to or you'd like to revisit some of your favorites, all the education sessions from AIMExpo 2024 are now online.

The AIMExpo Disruptive Thinking education platform is designed to help dealers approach their business from different perspectives, bringing together current industry need-to-know content with broad, high-level topics that impact all aspects of business and life. The integration of the MIC Symposium with AIMExpo creates an education platform that features keynote presentations, panels packed with industry experts and in-depth classroom sessions covering vital topics facing powersports today and opportunities that lay ahead.

Rides4Fun Brings Curated Motorcycle Ride Series

A two-event series has launched for the 2024 season.

adventure motorcycle, rider
Yamaha Outdoor Access Initiative Grants Exceed $1 Million in 2023

Yamaha continues empowering communities and enriching outdoor recreation.

Yamaha Outdoor Access Initiative
RumbleOn Shares Vision 2026 Strategic Plan

There are three pillars to Vision 2026, which aims to deliver annual revenue over $1.7 billion.

Rumble On, Mike Kennedy
RumbleOn Rebrands Proprietary Cash Offer Program

The program will be called RideNow Cash Offer.

RideNow Powersports, RideNow Cash Offer, logo

Other Posts

NPDA Completes 1st Board Member Election   

Six incumbents were reelected, and a new member joins the board

National Powersports Dealers Association, NPDA logo
Motul Partners With Vance & Hines in Numerous Racing Series

Motul’s oils and lubricants will be used by Vance & Hines in King of the Baggers, Twins Cup and NHRA.

Central Powersports Distribution Announces R-Tech Plastics Agreement

R-Tech Plastics is one of the leading plastic companies in Europe, outfitting several OEMs.

R-Tech Plastics, plastic kit
LAND Accelerates Growth With New Executive Vice President of Sales 

Shane Seymour shifts gears from being national sales director at Zero Motorcycles to join LAND.

Shane Seymour