Furthering its efforts to maintain and enhance its brand image, Maxxis has implemented a Minimum Advertised Price (MAP) policy for all of its ATV and Motorcycle products.

According to the policy, any Maxxis product must be advertised at a price which meets or exceeds the MAP for that product. The policy, which will go into effect September 1, 2014, applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales. The policy forbids the sale of Maxxis products through online auction sites and third party listing sites. Violators will be subject to a series of escalating penalties, ending in a 12-month suspension of an account for a third offense.

“We think that this policy is fair to everyone involved, and will help to protect the value of our products for our customers and the Maxxis brand,” said Hulen King, director of Maxxis’ Specialty Tire division.

For a copy of the policy please contact [email protected] or visit your local distributors’ dealer portal.