Mass Depot, a Missouri based distributor, announced the opening of SDW Global Powersports Distributor in order to meet demand for its private label brands.

In September 2016, Mass Depot determined that in order to better serve the demands of the powersports industry they would develop their own brand of private label ATV and side by side tires under the MASSFX brand. This brand quickly became recognizable and Mass Depot had received several requests to sell to other powersport retailers.

In November 2017, Mass Depot once again recognized an opportunity in the industry and purchased the FULL BORE brand for motorcycle tires from Motoman Distributing. As before with the MASSFX brand of tires, Mass Depot was once again receiving requests to sell to other powersport retailers.

The decision was made to launch SDW Global as a leading Midwest distributor of various powersport products. Mass Depot will continue to operate as it has in the past, but SDW Global will be positioned to take advantage of the various opportunities in the distributor market.

The goal of the two businesses is to operate separately and approach two different markets in order to maximize efficiencies and market opportunities.

Along with house brands MASSFX and FULL BORE, the company will offer ATV tires, side-by-side tires, trailer tires, golf cart tires, lawn and garden tires, motorcycle tires, ATV wheels, golf cart wheels, batteries and tire sealant. Other private labeled products are planned for introduction in the next six to 18 months.

In addition to house brands, SDW Global has current agreements with brands like Pro Armor, Kolpin, Kreem, Kryptonite Locks and SSV Speaker systems.

Link: SDW Global