Lonski And Associates Welcomes Mike Osell to the Team from Harley-Davidson

A native of the Milwaukee, WI area, Mike Osell spent 24 years at Harley-Davidson Motor Company where he is best known for playing an instrumental role in the development, launch and management of Harley-Davidson’s Authorized Rentals & Tours business, most recently serving as the Rental Program Lead.

“Mike brings years of OEM experience, dealer operations/relations experience and many industry network connections. In addition to his motorcycle industry experience, Mike is also a fan of the marine industry, and has owned and enjoyed boats his entire adult life. Mike has a significant mix of experience, skills and enthusiasm that will benefit the Lonski agency, candidates and our clients,” said Henry Lonski.

Osell also has extensive dealer relations experience, having spent 10 years in a field role as a Regional Manager, and managing a team of Rider Services Regional Managers.

“I have seen first-hand the detrimental impact of regular turnover and not having the right people in the right roles. My job now is to place top candidates with our clients. I am excited to help our clients build talented teams that will help them grow and succeed!” He adds, “Henry talks about keeping it simple and the thrill of helping people realize their goals. That really resonates with me.”

Hiring managers, powersports industry professionals or anyone looking to transition into or within the industry may contact Mike Osell at 414-301-5790 or [email protected].

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Henry Lonski And Associates LLC

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.