SpeedMob, the exclusive U.S. distributor for Arrow Special Parts S.p.a., has announced that Arrow Exhausts’ long-time sister brand, Giannelli Silencers, is being rebranded in the U.S. market to provide a clearer reference to its performance pedigree, quality production standards and direct relationship to Arrow Exhaust.
Tim Calhoun, President of SpeedMob, states: “We want to provide dealers and consumers with a clear message that Giannelli is a brand that is co-produced within the same facility as Arrow, with the same exacting standards and same quality of materials. Going forward, Giannelli Exhaust will be marketed and branded in the U.S. as Giannelli by Arrow.”