EBR Motorcycle Factory to be Liquidated

EBR Motorcycles (Erik Buell Racing) of East Troy, WI, has not secured a new investor and intends to consolidate its long-term parts for dealer and warranty support. Liquid Asset Partners, of Grand Rapids, MI will hold a piecemeal liquidation sale and live auction at EBR’s factory for all remaining assets. They will sell the factory assets in a two month on-site liquidation sale starting June 7, with a live auction June 8 that will include the state-of-the-art intellectual property and tooling used to manufacture the EBR Motorcycles, all factory production equipment, and many historical artifacts in the factory.

“This is the motorcycle deal of a lifetime,” said Bill Melvin, CEO of Liquid Asset Partners. “For any motorcycle fan the deals are too cheap to miss. You can buy anything from a race motorcycle and hand tools to buying the motorcycle brand itself. We sell at such huge discounts, people fly in from all over the world. Some people will start a new business just from buying these deals.”

The sale will be held in three parts:

The onsite public liquidation sale will start June 7 at the factory with tons of parts, tools, and historical items for sale piecemeal and will continue for two months.

The public auction will be on June 8 at the factory and will include the factory production equipment, test equipment, and numerous additional lots, including the intellectual property of EBR Motorcycles and production tooling located at suppliers across the globe.

The excess motorcycle parts, over $15 million worth of inventory will be liquidated through a discounting process through the standard parts ordering process.

“This will represent the largest factory liquidation of sport motorcycle manufacturing facility,” said Melvin. “These super bike parts and equipment, which are rolling art, are selling at enormous discounts, right off the factory floor. With the sale 30 minutes from Milwaukee, the motorcycle capital of the world, it is quite a sight to see the factory in person. The sale is open to the public, and they can buy not only the motorcycles parts, but also the tools and equipment from which they were made.”

“We have no illusions, the market is very soft and we are prepared to deeply discount everything,” said Melvin. “It’s stacked high and we’re selling it cheap. Everything must be sold regardless of cost or loss. The public won’t want to miss these deals.”

The liquidation sale starts Wednesday June 7 at 10:00 a.m., the live auction starts June 8 at 10:00 a.m. Buyers may view the assets online at www.LiquidAP.com or come directly to the factory on June 7, to see where and how they were made.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.