EagleRider Relaunches In-House Financing

EagleRider, a Hawthorne, Calif.-based motorcycle dealer, relaunched its in-house financing arm, EagleRider Finance, on July 1 after an 18-month hiatus, and is now shifting its focus to serving mid-tier consumers, said Chris Clovis, the dealership’s vice president of operations.

EagleRider put its retail in-house finance arm in a “dormant state” as it struck up a partnership, finalized in mid-February, with private equity firm Main Post Partners, he said. EagleRider has “solid relationships” with seven third-party lenders, but the dealership wanted “to avoid the punitive fees they are charging us, as well as the ability to penetrate that mid-tier customer,” Clovis told PowerSports Finance.

“We found some ‘holes’ in our buyer base, and what we’ve been focused on over the last six months is plugging those holes,” he said, referring to consumers with credit challenges, such as overdue student loans or medical bills.

The dealership currently operates in about 27 states and 11 countries.

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The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.