Dominion Powersports Solutions Launches DX1 Platform

DX1 is a complete business management solution that will manage every department with the touch of a button, according to the company. Users will notice a number of system advancements not previously available to the industry, including mobile compatibility, customer data management and advanced dealership support.

Dominion Powersports has announced its end-to-end dealership platform — DX1. With DX1, dealers can focus on growing their business without the need for managing multiple systems.

DX1 is a complete business management solution that will manage every department with the touch of a button, according to the company.

“Our focus is to help our dealer partners concentrate on building their businesses vs. spending more and more time maintaining multiple business systems,” said Jeff Littlejohn, president of Dominion Powersports Solutions. “Dealers have told us they need to streamline their current operations and strengthen their customer relationships in order to grow their bottom line. These are hallmarks of the DX1 system, and the dealers who adopt DX1 are sure to gain a competitive advantage.

“As an industry, we have done little until now to provide a truly seamless experience with regard to multiple systems and providers. DX1 is not another attempt to integrate disparate systems. This platform has been built from the ground up to ensure a continuous, real-time flow of data throughout the departments of a dealership.”

The DX1 platform is comprised of two modules, Dealer Operations and Digital Marketing, and dealers may choose either or both to get started. Each module, or track, includes the touch-friendly LaunchPad that leads dealership personnel through their daily functions and keeps customer information. A single sign-on provides permission-based entry, allowing access to tasks and data related to each dealership team member’s role.

DX1 users will appreciate a number of system advancements not previously available to the industry, including:

Mobile capabilities/responsive design technology.
Customer data management
Advanced DX1 implementation and dealership support: Designed and customized for dealerships of all shapes and sizes, DX1 customer service offers both dealership and system experience to bring both new and continuing customers up to speed quickly and conveniently.

Dealers can schedule a preview of the DX1 system by contacting Tifani Daves, Dominion Powersports’ national sales director, at 800-700-4DX1 (4391), or [email protected]. Dealers also can view more DX1 details at www.dx1.net.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.