VP Racing Fuels recently announced Danielson Fuel Services as the newest partner in its retail branding program. Based in Norman, Oklahoma, Danielson supplies 100 independent locations in a region comprised of Oklahoma, Texas, Kansas, Arkansas and Missouri.

In partnering with VP, Danielson is attempting to respond to its dealers in the midst of a changing landscape, according to Steve Hopkins, vice president, fuel operations for Danielson.

“Dealers today are sophisticated and demand options, flexibility and transparency,” said Hopkins.  “We have always desired to put our dealer first – if the dealer is healthy and profitable then Danielson will also benefit.

“In our service area, there are many boating and motorcycle enthusiasts who demand a high quality fuel and we believe they’ll be drawn to our stores by the VP Racing Fuels name,” Hopkins added.  “We are excited about our new relationship with VP and anticipate many years of growth for both companies.”

“The folks at Danielson Fuel Services are savvy marketers who understand how to respond to a changing industry,” said VP’s Chris Wall, senior director-branded retail.  “We look forward to working with Steve and his team to continue growing our businesses.”

More information about Danielson Fuel Services is available at www.danielsonfuel.com.