Citi Retail Services Expands Partnership with American Honda

Citi Retail Services announced a long-term agreement with American Honda Motor Corp. to provide a private label credit card program supporting Honda’s Powersports dealer network nationwide.

“This new agreement with Citi Retail Services will help Honda dealers offer value to our customers with a program for financing Honda’s motorcycles, scooters, ATVs, Side-by-Sides, parts and accessories,” said Chuck Boderman, vice president of American Honda’s motorcycle division. “We look forward to working with Citi Retail Services to offer value and convenience of the Honda Card to our dealers and satisfying our customers.”

Citi Retail Services is one of North America’s largest and most experienced retail credit solution providers. This is the second program Citi Retail Services will launch with Honda, following the recent announcement of the partnership with Honda Power Equipment. This new relationship is the latest addition to Citi Retail Services’ powersports and equipment portfolio.

“Following our recent agreement with Honda Power Equipment, we are excited to expand our partnership to offer industry-leading financing options to customers of American Honda Motor Corp,” said Craig Vallorano, head of Citi Retail Services. “As we continue to build Citi Retail Service’s portfolio in the powersports and equipment market, we’re proud to work together with strong and respected brands like Honda.”

For more information, visit www.citigroup.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.