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Destination Dealer: Cal Moto

“Like everyone else, we had to make some changes in the last year,” explained Michael Meissner, the CEO of Cal Moto in Livermore, California, a medium-sized town East of San Francisco. “The pandemic focused us on customer attachments and interactions. We concentrated on two things – making it convenient and creating trust. We did as

On the Road with Brands That Shine

Brands That Shine decided to take to the road and travel around the country with motorcycles, samples and swag to promote their brands directly to the dealers, alongside their distributor reps.

Bluegrass Harley-Davidson Breaks Ground on New Location

WDRB reported that Bluegrass Harley-Davidson held a groundbreaking ceremony on Feb. 8, as it prepares to move to another location in east Louisville, KY.

Petition to Revive Dealership Drives Thousands of Signatures

Bob Ladd owned Shenandoah Harley-Davidson from 1998 to 2011. Under new ownership, the dealership permanently closed its doors in August 2020. Community members gathered together to create a petition to bring Bob back into the dealership business.

Cross Country Powersports & Cross Country Cycle

Today, Cross Country Powersports is a very successful multiline motorcycle shop. The story of how it began shows that there is no one path to success in this industry. Neither Dan nor Lois Notte, the owners, had ever worked in the motorcycle world before they bought their dealership.

Destination Dealership: Otwell’s Extreme Motorsports

Retiring from the oil field and rebuilding their life on the gulf coast, owners Chuck and Ashley Otwell first opened the doors to Otwell’s Extreme Motorsports in 2017, moving to their current location in Pensacola, FL from Fort Walton Beach in 2018.

Tacoma Motorsports

On a cold and wet weekend in February, in Tacoma, Washington, the roads are dry, so there are a fair number of motorcyclists out riding. Tacoma riders are a hardy bunch, willing to get out on the road on a chilly morning with overcast skies, and, since 1977, Tacoma Motorsports has been around to keep them moving.

Destination Dealership: World of Powersports

Twenty-five years ago, brothers Matt and Mike Jackson took a chance and followed their passion with the opening of a new business world. Matt grew up racing motocross and longed to be involved with the industry, and older brother Mike was also a rider.

Baxter Cycle

Baxter Cycle is unique. Most motorcycle-oriented businesses either concentrate on new parts and sales or vintage parts and service. Baxter does both.

Zeigler Motorsports

It seemed fitting to speak with a dealer whose goal was to turn their dealership into a “destination” and as many dealers know, it all circles back to the experience.

Destination Dealership: WMR Competition Performance

The fact that the motorcycles are not front and center does not stop WMR from selling lots of motorcycles — the dealership is one of the top KTM and Husqvarna dealerships in the country.

Yamaha, Polaris, KTM Dealership in Wenatchee, Washington Gets New Ownership

Motorcycle enthusiast and Seattle area public relations and marketing executive Melanie Wilhoite purchased the Wenatchee Yamaha, Polaris, and KTM dealership in 2014 and it became one of the few woman-owned power-machine dealerships in the Northwest.