BMW Motorrad USA is going full throttle at the upcoming American International Motorcycle Expo presented by Nationwide at the Greater Columbus Convention Center, September 21-24. Reinforcing its commitment to the creative ingenuity of individual builders and the renaissance of motorcycle customization, the company is the presenting sponsor of the Custom Culture Pavilion, a popular high-traffic exhibit area for aftermarket manufacturers of custom products, performance engine components and lifestyle apparel.
In the Pavilion, BMW Motorrad USA will showcase its customizable Heritage family of motorcycles: the R nine T, R nine T Scrambler, the R nine T Pure, the R nine T Racer, and the R nine T Urban G/S. The Pavilion will also feature the Championship of the Americas custom bike build-off, an AMD World Championship of Custom Bike Building qualifying event, and the interactive Artisan’s Row, showcasing the talents of industry craftsmen and craftswomen in a variety of fields.
For 2017, antique motorcycle racer Brittney Olsen has been named the Custom Culture powered by BMW Motorcycles ambassador. Brittney, who recently took top honors at the inaugural Sons of Speed race in Daytona Beach, Florida, will be on hand to share her passion for educating current and future motorcyclists about early American motorcycle racing.
Indoors, BMW Motorrad USA will offer visitors an opportunity to experience style in the fast lane on a customizable R nineT Racer via EyeRide Virtual Reality. Showgoers will also see artistry in action as popular artist Makoto Endo creates a painting of a BMW motorcycle using chopsticks over the course of the event. Attendees will be able to enter a sweepstakes to win one of two Makoto Endo paintings.
At AIMExpo Outdoors, BMW Motorrad USA will offer demos on a full line-up of models, including the new K 1600 B Bagger, the G 310 R and the C evolution scooter, as well as unique giveaways. Throughout each day, BMW stunt rider Chris “Teach” McNeil will dazzle audiences with daring freestyle stunts on a BMW K 1600 B Bagger, and he’ll go head-to-head with professional skateboarders on a BMW G 310 R.
On Saturday, September 23 at 1 p.m., BMW Motorrad USA Product and Ride Representative Jen Mueke will join other leading women in the industry in AIMExpo’s first-ever Woman Rider “Women Who Ride” panel. The panelists will discuss the growing number of female riders, how to choose the right bike, the latest in rider apparel, women’s-only motorcycle tours, and share some of their own inspirational stories.