BMW Motorrad sold more vehicles in 2014 than in the year before, achieving a record sales figure for the fourth time in a row. With 123,495 vehicles sold in 2014 (previous year: 115,215 units), the manufacturer delivered more motorcycles and maxi scooters than ever before in the company’s history. This was an increase of 7.2% compared to an already very strong previous year. In December, deliveries rose by 10.9% to 7,032 units (previous year: 6,343 units).
Germany continues to be the most successful single market for the bavarian brand, with around one fifth of all units, 21,714 vehicles, sold last year. Once again BMW Motorrad was the segment leader in its home market with a market share of over 25%. The USA follows in second position with 15,301 BMW motorcycles sold, 1,201 more than in the previous year. The next largest single markets are France (11,600) and Italy (10,487). Brazil continued to perform strongly with 7,603 units.
In the relevant market segment of the 500 cc and above categories, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.
“We are looking back on a successful year. For the first time in the company’s history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, president of BMW Motorrad. “This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”
He continued: “In 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers. The R nineT got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution. The electric maxi scooter is the first vehicle of its type for BMW Motorrad. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility”.
The coming season will see numerous innovative and emotional vehicles added to the product portfolio. The new BMW S 1000 RR will be available at dealers as of spring 2015. The next generation of the supersports bike offers increased engine output, a 4 kg weight reduction and even greater usability. With the new BMW R 1200 R and the R 1200 RS two new flat-twin boxer-engined models will be launched into the coming season. With the new edition of the F 800 R, BMW Motorrad is continuing its series of powerfully distinctive parallel twins.
[pullquote]“BMW Motorrad continues on its growth course. We will win over new customers for the brand, enter into new segments and expand our portfolio further. Our aim is to achieve record sales again in 2015,” said Schaller.[/pullquote]
BMW Motorrad is also launching the fourth member in the line-up of high-power motorcycles with straight-four-cylinder engines and a distinctly sporty bias – the BMW S 1000 XR. Building on the tantalizing and unique mix of innovative technology, performance and safety already inherent to the existing models in this series, BMW Motorrad has taken the next step by bringing out the S 1000 XR, which offers this repertoire of core characteristics in a brand-new blend dubbed “adventure sport”.
