Bel-Ray Partners with Motocross Legend Carey Hart

Bel-Ray has announced a new partnership with acclaimed motocross racer and celebrity personality, Carey Hart. As part of the partnership, Hart will appear with the brand at several events in 2017, including the Hot Bike Tour and the Sturgis Motorcycle Rally in Sturgis, S.D.

Hart has long been recognized as a pioneer in motocross and motorcycle racing at large. Currently, Hart is co-owner of RCH/Yoshimura/Suzuki Factory Racing Team, one of the most successful teams currently competing in the AMA Supercross and Pro Motocross Series, and is also supported by Bel-Ray. Most recently, RCH won the 2016 AMA Pro Motocross title.

“I’ve been using Bel-Ray for many years in supercross and motocross races with my team,” said Hart. “It only makes sense to extend this partnership to my V-twin motorcycles as well.”

With this new partnership, Bel-Ray will become the Official Oil Partner of Carey Hart. Hart’s involvement with the brand will include several high-profile event appearances in 2017.

“We’re thrilled to work with Carey Hart in 2017,” said Debby Neubauer, Bel-Ray vice president of marketing. “Like Bel-Ray, Hart’s been pushing the boundaries of motorcycle culture for decades, and we can’t wait to share his experiences with fans in 2017.”

For more information: www.belray.com or call (732) 938-2421.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.