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How To Optimize Your Online Inventory

Hello MPN readers! It’s been a year since I’ve had the pleasure of writing for you, and I’ve got to say, I’ve missed you! About a year ago, I made the very difficult decision to leave my role as MPN editor to explore the opportunity to serve as the director of marketing at a Web

Turning Points

AIMExpo was a game-changing event for the powersports industry, and we’re already looking forward to next year!

Made In America, Sold Around The Corner

While big box stores and online retailers continue to bite the biggest chunk out of the retail market, there’s a growing movement towards buying local, which is great news for independent retailers like you.

Show Preview: AIMExpo

With the inaugural American International Motorcycle Expo (AIMExpo) just weeks away, the buzz surrounding the show continues to amplify.

Ramp Up The Energy In Your Dealership

What makes the difference between a successful dealer and one that fails? Is it the products you sell, the people you hire, the processes you implement? Yes. But there’s more. Without an energetic belief that you can succeed, your eventual failure is inevitable. I interviewed AIMExpo’s Larry Little and Mike Webster for this issue’s AIMExpo

Dealership Superstar Deadline Closing In!

Glitzy showrooms and rows of new bikes don’t make great dealerships — they sure can help, but a dealership is only as good as the team that drives it. That’s why MPN teamed up with Mark Rodgers and the Peak Dealership Performance team to create the Dealership Superstar program years ago. This year’s deadline is fast approaching, but it isn’t too late to submit your nominations!

Are You Still in Love with Your Job?

If the honeymoon is over, and the job you once loved has turned into a daily drudgery, it may be time to reassess your plans for the road ahead.

Say Goodbye, Sweetheart

As the number of women in the powersports world continues to grow, it’s important to treat them with the same respect as you do your male customers.

The Search For the Next Dealership Superstar

Nominations for the 2013 award are being accepted now through Aug. 16. Once the nomination period closes, our panel of judges will select a Dealership Superstar finalist in five categories. Each of those finalists will win $300 and be in the running to be named the 2013 Dealership Superstar, who will win double their prize pot and be honored at our Dinner With The Stars during the AIMExpo.

The Search for the Next Dealership Superstar

Glitzy showrooms and rows of new bikes don’t make great dealerships — they sure can help, but a dealership is only as good as the team that drives it. That’s why MPN teamed up with Mark Rodgers and the Peak Dealership Performance team to create the Dealership Superstar program years ago. It has been a

MPN Named Official Publisher of AIMExpo Publications

I’m excited to tell you that Marketplace Events, producers of the American International Motorcycle Expo (AIMExpo), has awarded MPN’s parent company, Babcox Media, a contract to publish the AIMExpo Show Daily, AIMExpo Show Directory and AIMExpo Consumer Souvenir Program. I’ll be leading the editorial team, and can’t wait to begin to pull together these exciting

MIC Welcomes Dealers

In February, the Motorcycle Industry Council (MIC) began welcoming dealers into its membership for the first time in its long history. Editor Colleen Brousil explains why you should look into joining.