Arctic Cat Introduces First Round of 2017 ATV and ROV Models

Arctic Cat continues its focus on innovation and value for its first wave of 2017 ATV and Side-by-Side introductions, offering 27 machines for all categories of off-road work and play.

Six all-new models are being introduced for 2017: The Alterra 90 offers youth riders the highest quality features and premium styling. For those who want the versatility and joy of riding ATVs with a passenger, the Alterra TRV is one of the smoothest riding, most capable two-up ATVs. Available in 500, 700 and 1000 XT, these models are loaded with features that deliver comfort and performance.

The HDX Crew 700 XT sets the standard for maximum work and comfort with two-row sculpted bench seating for six occupants. And the Prowler 500 proves that its truck-inspired design will provide nimble, easy-to-use performance at an attractive price that leaves plenty of room to play.

New colors, premium features and components, as well as a comprehensive selection of models in all off-road categories are additional highlights of the first wave of 2017 Arctic Cat ATV and ROV machines.

To make owning a fully featured mid-size model at an unprecedented value, Arctic Cat aggressively MSRP priced the Alterra 400 at $5,499 (US) and the Alterra 500 at $5,999 (US)

Aggressive price points put the exclamation point on owning a full-size Arctic Cat 4×4 like the 500 at $5,999 (US) and the feature rich Alterra 700 at $8,999 (US).

“The 2017 Arctic Cat dirt products hit the bull’s-eye of innovative technology, real-world riding performance and class-leading value,” said Greg Williamson, Arctic Cat Chief Marketing Officer. “These models and the subsequent 2017 machines that we will introduce later this year will deliver the ultimate off-road experience to every enthusiast.”

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.